ALPINE CENTER INTRODUCES HEALTH TOURISM STUDIES

Alpine Center and healthCare cybernetics (hCc) have joined forces to introduce Health Tourism Studies to students from 30 different countries at the campus of this Swiss Business School for Hotel & Tourism Management Education. Health Tourism is a collective term for services related to health and involving some travel. These services are grouped under 8 segments: Medical, Dental, Spa (and Thalassotherapy), Wellness, Sports, Culinary, Accessible, and Assisted Residential Tourism. Although a relatively new phenomenon, well over 100 countries already offer or are planning to offer Health Tourism as a tourism product.  Executive education and research are paramount to making a successful and sustainable product of this new tourism sector.

healthCare cybernetics (hCc) is an international “think and do tank” whose Health Tourism Enterprise Practice is associated with several of the industry concepts and innovations introduced and adopted world-wide.

The Health Tourism module, which will be launched this coming April at Alpine Center, will be taught by Dr. Constantine Constantinides MD, PhD (hCc’s Chief Executive). 

Alpine Center will also be hosting the International Health Tourism Research Institute whose mission includes conducting Industry and Market research by academic staff members and supervised students.

Research results and findings will be published in both academic and industry journals and will also be taken into consideration in the design and implementation of “industry-shaping” and “industry-changing” strategies.

Watch this space for more news on this promising development.