Travel technology and Internet marketing in travel industry

Travel technology Greece

Companies of tourism industry tend to invest in internet technology more than any company in any other business industry. The main reason of this tendency is that there are significant business opportunities for effective promotion and distribution of the tourist product. Protocols of communication and software development standards have contributed to the unification of technologies such as multimedia, networks, databases etc. This unification that leads to new innovative web applications can be considered strength for the company and an opportunity at the same time that can provide a competitive advantage.

Travel technology in the real world

Practical commentary of this theory, in case of a hotel, is the development of room availability systems that communicate real time with the hotel back office, hotel’s website, affiliates, travel agents and with other websites and travel portals as well.

The most important advantage of systems integration, as mentioned above, is that even from a simple to a more complicated update can be viewed by all related parties. The result is lower communication costs and avoidance of unnecessary actions, not to mention a generalized improvement in work efficiency. At the same time management team is capable of applying the business model according to individual hotel strategy through the web application. More specifically the managers can define pricing policy per affiliate, tour operator, website, front office, per season, per room type or a combination of them. In conclusion, systems of different vendors can operate interactively in order to generate real time availability for accommodation, flights, transfers, car rentals or even a combination of either some or all of them. Check below the basic architect of Nelios.com travel technology Greece system proposal. For more information regarding the system contact the travel technology consultants of the company at global@nelios.com

Internet marketing Greece

The best websites with the best web applications are judged not only by their level of sophistication or complexity but by the number of visitors and general acceptance from website visitors. Especially in the case of hotels it is imperative to create and effectively apply a well structured and organized internet marketing campaign. The purpose is to achieve the best result as set by customer and also achieve the highest possible return of investment. Hotels attempt to attract direct bookings through their website by using internet marketing, in order to gradually eliminate the need of intermediates such as travel agents. Such a result will generate higher margin of profit by excluding any commission for intermediate parties. As an additional advantage, hotel owners are able to receive the amounts from services provided at once without having to wait 2 to 6 months.

Search engines

Nelios.com specializes in internet marketing Greece with emphasis in search engines advertising or any other famous and widely used and visited websites. Search engines are the primary starting point for web surfing for more than 90% of all internet users. This fact only dictates the utter necessity of bringing the website of a company to the first page in search engines, by optimizing keywords related to the product of a company.

Focusing in tourism industry in which online reservations increase geometrically, the ranking of a hotel website (for example showing in first page of Google) would result in dramatically increased direct reservations accordingly. 

An effective and correctly targeted marketing in search engines requires strategic planning and professional guidance from website consultants capable to deliver the best results and the highest return of investment.

For more information regarding travel technology and internet marketing in Greece, visit the official website of Nelios.com